Content this!

In the old days, it was simple. Advertisers paid programs for Ad space based on the number of viewers that particular program had. Now, however, technology allows the advertisers to track how many of the program's viewers also watch the commercials.

This works out very well for the advertisers because now they don't have to pay for people who are flipping the channel as soon as they are given a chance to reach them. What I find to be interesting, though, is how this effects television.

It is common knowledge that "content is king". If you want someone to engage with your newspaper, magazine, book, website, radio or television program, you have to have good content to keep them coming. Now, television programs will not only have to have good enough content to attract viewers, they will also have to make sure that their content attracts the type of viewers who will stick around to watch the Ads.