Monday, October 26, 2009

Cell Phone Applications

Applications for cell phones are becoming an excellent way for promoters to send their message directly to the consumers. With the popularity of smartphones, it is becoming much easier to reach people through this method.

One of the major benefits is that with every application downloaded, you learn about something they are interested in. If a consumer downloads a restaurant finder, this would be a great place to put an ad for, you got it, restaurants.

Also, it helps because the message is sent directly to one individuals screen. This makes it much simpler to send different messages to different people. Since everyone has slightly different preferences and attitudes, sending various individually targeted messages is a very beneficial practice.

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