The Unsung hero

When you think of traditional advertising you most likely cycle through categories such as outdoor, television, radio, print, and internet. One that most people tend to skip over is the Yellow Pages. It has a similar texture to newspapers, so the same kinds of ads can be used. Most people will not get rid of their Yellow Pages book for at least a year. Also, they are very common to find in almost any household. For these reasons, Yellow Pages is an advertising medium that deserves much more respect than it is given.