Advergaming

Advertising in video games has long been hailed as an easy way to get information to the 18-35 year old male demographic that advertisers are after. Now, thanks to new technology it is becoming even more effective. In the past, you created an ad, placed in the video game, and wished it a fond farewell. These days we have a much greater amount of flexibility. No longer does an ad have to remain in its current form for the rest of its existence. Now, long after the ad has been made and the video game sent out to the public, the advertisement can be altered. This should provide an excellent way to reach a typical target market and have an excellent response time as well.